The University of Tennessee, Knoxville

Operations Excellence

Haslam College of Business

Strategic Application of
Business Analytics for Executives

The primary objective of this two-week course is to equip you with the analytical skills to improve your organization's performance. You'll learn to manage effectively by acquiring and interpreting data, whether it's from a process, product, or organization.

This course goes beyond teaching a pre-defined roadmap and handing you a checklist of tools — it's designed to build on your knowledge and technical expertise and train you in statistical thinking so that you can lead improvement efforts within your organization. We're looking for leaders who are respected by their colleagues for their experience, expertise, and process/product knowledge.


Green, Black, Lean Six Sigma and Master Black Belt Certifications

Earn your non-credit lean certifications and learn from our nationally recognized faculty. Learn more.

Key Benefits

This course will enable you to . . .

  • Articulate a practical definition of business analytics and the role of Big Data
  • Communicate the business value of a BA initiative to your stakeholders
  • Choose the most appropriate BA strategic orientation for your company
  • Identify existing resources that can facilitate early BA success
  • Understand the unique challenges in creating a culture of analytics
  • Identify key IT issues related to implementing BA
During this course, you will . . .
  • Select a target BA strategy for your company
  • Perform a SWOT analysis (strengths, weaknesses, opportunities, and threats) with respect to BA in your company
  • Draft an implementation plan for your BA strategy
  • Learn how to leverage existing resources to streamline your BA plan
  • Identify key next steps to accelerate your BA journey
  • Receive feedback on your strategy and implementation plan

Intended Audience

  • Senior executives with decision-making responsibility related to implementing business analytics in their organizations
  • Senior business analysts whose primary role in an organization is overseeing the collection, organization, analysis and presentation of key data for performance improvement
  • IT executives/senior managers who are responsible for the hardware and software solutions to support big data and business analytics implementation


Custom only
Please contact us at 1 (865) 974-5001 or for more information.


Allen Pannell—faculty, Graduate & Executive Education, and an executive consultant specializing in process innovation and redesign, leadership, Six Sigma, strategic planning, and process management.

Randy Bradley—faculty, Department of Marketing and Supply Chain Management. As an assistant professor of information systems and supply chain management, Randy’s research interests include the strategic value of enterprise architecture, healthcare IT, IT governance, and IT in the supply chain.



Cost of the program includes . . .

  • Most meals
  • Single-room hotel lodging
  • On-campus transportation
  • Materials/simulations
  • Professional education credits, where applicable

Preferred pricing is available for multiple attendees from the same organization, current students and alumni of the Executive-Level MBA programs.

Visit our preferred pricing page or call +1 (865) 974-5001 for more information

Graduate & Executive Education ~ 504 Haslam Business Building, Knoxville, TN 37996-4150
Phone:+1 (865) 974-5001 ~ Fax: +1 (865) 974-4989 ~


The University of Tennessee, Knoxville. Big Orange. Big Ideas.

Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System